Blog

Savant eCommerce London Advisory Board 2018

October 4, 2018

Meet our Mediocracy-Fighting E-commerce Experts   We all know them… those overly retargeted adverts that are trying desperately to drive us to buy those shoes we already bought… three months ago. Or those websites that are about as optimised for mobile as pugs are for running marathons. Mediocre e-commerce is no one’s cup of tea, […]

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Unilever’s Andrea Marchiotto On Why Personalisation Is Here To Stay

September 12, 2018

Andrea Marchiotto is Unilever’s Senior Global eCommerce Manager – Head of Foods Retail. Prior to his time at Unilever, Andrea was one of the Amazonians who built and launched amazon.it. While at Amazon, he managed the personalization of Gateway, the most important and visited e-commerce homepage on the Italian web [1], coordinated and led Amazon Italy […]

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L’Oréal Luxe Scandinavia’s JaKenna Gilbert On How To Use Social Media To Fuel E-Commerce Success

August 29, 2018

JaKenna Gilbert has worked in marketing for some of the world’s most luxurious brands in some of the world’s coolest cities. She has created campaigns for Volkswagen, Audi, The Estée Lauder Companies and Coty, Inc. (amongst multiple others) and made her mark in both New York City and Amsterdam. After falling in love – and […]

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Could Gant’s YouTube Series Be The Next Step In E-Commerce Marketing?

August 22, 2018

In 2018, premium clothing brand GANT created Couple Thinkers, a six episode series in which comedian Craig Ferguson and his wife Megan set out to meet some of the world’s greatest minds. It’s a bold marketing move — GANT appears virtually nowhere in the YouTube show and Craig and Megan are more focused on exploring […]

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How Can Supply Chain Companies Source And Keep Talent? bloomon’s Teddy Dimitrova Explains How To Find Your Next Unicorn

August 15, 2018

According to market research company Ti, when it comes to the logistics industry, “[labour] shortages are occurring at all job levels within the industry.” This is a problem which is endemic to supply chain industries across Europe and one which sometimes preoccupies Teddy Dimitrova, a Talent Manager for the Digital Product at bloomon. The European […]

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4 Reasons Every Retailer Should Be Using A PIM

August 8, 2018

Please enjoy this sponsored content, courtesy of Plytix. At its heart, ecommerce is all about content. Content isn’t limited to one channel, of course. Juggling multichannel, omnichannel, AI integrations and the different requirements for content manually can be migraine-inducing, which is why plenty of retailers now rely on specialized content management systems to curate content. […]

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