Collecting customer data is the best way to understand your customers and to react to their needs and interests. In this edition of Savant Select we discuss :
- The challenges that lie in organising, segmenting and storing customer data
- Gaining the right and useful insights
- Making managing data easy and overcoming legacy silos
- A look into the future of tracking and storing data as cookies are under fire
- How GDPR compliance forces new strategies on how to combine tracking and privacy
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