How do you find the right balance between personalisation and intrusion?

31th March 2021 4:30 pm CET

In eCommerce time is a limited resource. Deciding which strategies need to be prioritised and how flexible they must be is a constant challenge. As we focus on what defines a great personalization strategy, it is important keep the customer in mind as the central reason for your efforts.


As customers are evermore demanding and the competition is getting even stronger, we ask in this discussion: What strategy gives customers the best personalized experience?


Let’s talk about that.




  • What does personalization mean in your company culture?
  • What are the current best practice personalization strategies?
  • How do you find the right balance between personalization and intrusion?
  • Which customer personalized customer journeys do you have in place and which features do you want to add?
  • Where do you really want to excel in personalization in the coming years?
  • What will the perfect customer journey look like in a number of years for each individual visiting your website?

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