Why do all the work yourself? Users can generate their own content!

29th April 2021 9:00 am CET

What is the best marketing tool for a retailer’s products if not user-generated content (UGC) and influencer creative. In fact, 73% of consumers feel more confident about purchasing from brands that use UGC, and 75% of consumers report that brands using UGC are more authentic than those that do not.

 Customer-powered commerce puts the customer at the center of content creation and brand storytelling by amplifying word-of-mouth marketing and social proof created by a brand’s community. Billions of photos, videos and text-based customer stories are being shared across social platforms like Instagram and TikTok. But generating, finding, managing and publishing the right content to engage retailers’ audiences authentically has many challenges. Let’s talk about that. Let’s talk about that.



  • How can the customer’s journey be improved with UGC?
  • How can I grow the amount of high-quality UGC about my brand?
  • How do I ensure that the content collected fits my brand guidelines?
  • What different types of content work best?
  • How do I effectively track and measure ROI to optimise results?
  • What will the future of UGC look like?


How does the digital roundtable work?

Savant roundtables are peer-led discussions held under Chatham House rules that allow eCommerce and digital marketing professionals to connect and benchmark with their peers. Participants share their insights and brainstorm solutions to common problems.

The session will be a 60minute digital discussion with no more than 8 retailers. The topic will be chosen by us based on the research we have done with our participants.

There is no need to prepare a presentation or any documents. We encourage active participation, but you may get as involved in the discussion as you like.

Register for this Roundtable