Why product experience is the most essential part of a strong customer experience strategy  

5th May 2021 2:00 pm UK Time

CX is at a very interesting point in its evolution as it has improved significantly over the last twenty years. Much of the improvement has been driven by advancements in product innovation and digital technology. Before retailers can go about delivering exceptional connected experiences they first need to understand the customers specific needs and requirements from their product. Research shows that the product experience on offer has the biggest impact on a retailers overall CX Index score.

With any changes and enhancement to the product or service, it’s critical to keep a finger on the pulse of the customer.



  • How to turn product information into a vital CX asset
  • How to retain and engage users on a consistent basis
  • How to handle the complexity and collaborate effectively
  • Why collaboration between Voice of customers, omnichannel and product experience is the path to success

Meet the Host

How does the digital roundtable work?


Savant roundtables are peer-led discussions held under Chatham House rules that allow eCommerce and digital marketing professionals to connect and benchmark with their peers. Participants share their insights and brainstorm solutions to common problems.

The session will be a 60minute digital discussion with no more than 8 retailers. The topic will be chosen by us based on the research we have done with our participants.

There is no need to prepare a presentation or any documents. We encourage active participation, but you may get as involved in the discussion as you like.

Register for this Roundtable