Blog

Bridging the Gap: The Convergence of B2C and B2B Marketing Strategies  In marketing, the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) strategies is deemed as significant. Each approach does require a unique set of tactics, ...

Welcome to our latest blog featuring Nisrene Haddad, the CSR Director for Manutan Group, who is at the forefront of driving sustainability initiatives and paving the way to meet net zero goals within the company. ...

Dive into the world of eCommerce and customer experience with Anna Young from & Other Stories. Anna shares her journey, experiences, and perspectives on enhancing customer experience, adapting to shifting preferences, and leveraging technology to ...

Get ready to dive into the world of customer experience with Kattis Åström, Chief Experience Officer at CDON. With a background rooted in the nonprofit sector, Kattis brings a unique perspective to the e-commerce industry, ...

Discover the captivating career voyage of Nelli Jeloudar, from her roots at The Cloakroom to the founding of Bundleboon, and ultimately, her pivotal role as Head of New Markets at LABFRESH. Delve deeper into Nelli's ...

Gianfranco Cuzziol, a seasoned professional in the realms of CRM, Data, and Technology, brings a unique perspective to his journey through the world of customer relationship managment. Join us as Gianfranco Cuzziol shares insights into ...

Discover the story behind Russell Stover Chocolates' digital transformation with Josh Clarkson, Director of Digital, a seasoned leader in eCommerce. Delve into Josh Clarkson’s journey and glean insights into driving success in the digital realm. ...

Curious about the journey to becoming a leader in eCommerce and digital business? Read below as Seb Bardin, Digital Marketing & e-Commerce Leader from The Coca Cola Company, shares insights into their career path and ...

Around the world, nearly 50 million people are trapped in modern slavery, including 19.9 million people in forced labour in private enterprises or in state-run companies. Millions more people are in other forms of workplace ...

The eCommerce landscape has been full of changes and new opportunities in 2023. At Savant Events, we’ve had a great year of eCommerce events - including our launch into North America - and we’re now ...