Anders has end-to-end responsibility for all marketing, media, online & CRM activities at Telenor. He has a long agency experience working both with strategy, international campaigns and driving big digital initiatives. Moving to the client-side two years ago, he has been a major driving force in creating automated and self-optimising omnichannel campaigns at large scale. He believes in the power of setting the team free and sees the empowerment of employees as the way to achieve great things.