Dr. Andrea-Victoria Noelle is Global Senior Director eCommerce and Global Amazon Lead Bayer Consumer Health located in Switzerland. She has more than 15 years of experience in FMCG and OTC. Working in different roles, e.g. business intelligence, strategy and digital marketing, IoT & transformation. Prior to joining Bayer she has been working for Beiersdorf AG where she was heading the D2C eCommerce team across Marketplaces, e.g. Amazon, Lazada as well as owned eShop infrastructure. She also had a leading position in building up the Crossborder eCommerce business for NIVEA in China. While always having worked for FMCG / OTC players Victoria has had the opportunity to be an entrepreneur herself in the space of eCommerce as well and is by now in the advisory board of several digital ventures.