Ariela is a senior leader who brings together loyalty, user experience design, analytics and technology to create winning customer-focused marketing strategies. She has led teams to implement and operate direct marketing, loyalty and CRM programs that drive demand through a strong direct relationship with customers, deliver high sales returns and operate with excellence. Over her career, she has earned a reputation as a translator who bridges the gap between business and tech, adeptly manages teams through complex digital transformations, and is passionate about how the ever-evolving digital space drives business results. Ariela is a Director of Digital Strategy and Consumer Engagement at Nestlé Canada. Prior to Nestlé, she worked in Toronto and internationally for leading companies in the CPG, retail, financial services, media, entertainment, and technology sectors.