Carina de López has been part of the User Experience unit at eye square since 2007 and has been Unit Lead since 2010. She holds a Diploma in Sociology with a focus on methods and media sociology. She is responsible for key accounting, sales, development of user experience research methodology, consulting, and controlling of studies in the field of UX. She is specialized in qualitative methods, emotion tracking, personas and iterative User Experience consulting during product development.