ecommerce berlin

Christina Hirsch

Customer Experience Director


Christina has a passion to form and transform business. After studying Technology Management & Intercultural Communication (MBA), she developed a cross-functional background. She started in a start-up and think-tank environment and built roots in business development and innovations. In later roles, she was driving business from different perspectives such as B2B sales, roadmap & portfolio set-up and execution, programme management, technology transformation and post-merger integration. The list of companies she worked for include Wirecard, Vodafone Group, Sony, BenQ, Kabel Deutschland.

Today she is Director Customer Experience and Tribe Lead Digital Care Journeys for Vodafone Germany, pushing cross company initiatives. Being very curious and eager to change for the better, Customer Experience & Digital is a great playground to identify space for improvement and initiate cultural and digital transformation.