Courtenay McHugh

Courtenay McHugh

Senior Director, Supply Chain Development / Europe SCM

Adidas

In her role at Adidas, Courtenay is responsible for the evolution and innovation of the supply chain network in Europe. The goal is to enhance the consumer’s brand experience through excellence in availability, speed and customisation. Meeting this goal requires increasing agility in physical network, data and analytics, and collaboration with partners.
Past experience has included “All Things Planning” (Demand, Supply, Manufacturing, Replenishment, S&OP/IBP) as well as project and program management for large transformation initiatives. In addition to CPG experience, Courtenay recently led Planning and Supply Chain Development teams at Starbucks Coffee Company, EMEA. Originally from the US, she is a graduate of Bryant University and has an MBA from Universiteit van Amsterdam (2010).