Evgeniy is leading his marketing automation team at Boozt.com – one of the biggest retailers in the Nordics, working with the data models, integrations and all technical aspects in Salesforce Marketing cloud and other custom-built IT solutions.
Working with Salesforce Marketing Cloud they put the usage of the system on a very advanced level making complex automated journeys, personalization and segmentation
Evgeniy is also an active member and speaker of Marketing cloud community groups