Gracia Amico

Chair at Pet Mate & NED


Gracia has nearly two decades of ecommerce and digital experience up to C-suite level. Her knowledge was gained working for global multi-channel retailers and entrepreneurial pure players. She was part of the first wave of e-commerce start-ups back in 2000, securing
venture capital investment for her own dotcom company. Since then she has been on the board of Hobbs as ecommerce Director, headed up Topman’s ecommerce department and set up the online marketing strategy at Burberry. She most recently held the position of CEO at PetsPyjamas. Gracia is now Chief Digital Officer for private equity firm Sun Capital and she also holds non-executive and board advisory roles for a variety of online retail and tech businesses. She is also a mentor to senior ecommerce executives and an ambassador in the

Retail Week Be Inspired Campaign for young female entrepreneurs. Amongst collecting a multitude of industry awards she was in 2015 and 2016 recognised as one of the top 50 most powerful people in online retail with her entry in the top 50 Retail Week Power List. She often speaks about ecommerce, multi-channel retail and international fast business growth at conferences and contributes to industry insights for national media and think tanks.

Gracia has a Master’s Degree in Sinology and Business studies from the Leiden University in the Netherlands.