Han Sterk

Director of Buying, Merchandising & Logistics

vanHaren Schoenen BV

For the most of my career I’ve been working in Retail in various roles. Through my work I’ve always been involved in moving the industry forward, by adapting to change and creating new opportunities. After building up Dutch Menswear company Only for Men, through roles in sales, logistics, buying, marketing and in the last years being responsible as Retail Director, I worked for Hugo Boss as the Head of Retail for the Benelux. From there I moved forward as being responsible for the buying and logistics for vanHaren Schoenen, part of the Deichmann Group.

Having learned about retail through multiple family run businesses and adding to that detailed knowledge about the digital age, my work consists of a mix between old and new values. I strive for perfect teamwork based on mutual set goals. To create the best team possible within vanHaren in my disciplines is now my biggest goal.