Ignasi Güell Bara
eCommerce Channel Developer - Sales
Ignasi is the eCommerce Channel Developer for EDP at Danone Spain. He is responsible for identifying the strategic growth levers in online retailers and dealing with them. He is currently focused on beating the shopper barriers by planning precision marketing campaigns driven to conversion.
In his previous role, Ignasi launched the Fresh and Chilled Category in ulabox.com, a pure player based in Barcelona. The Fresh Category was created using the JIT model and involving local food markets into the online business, becoming the first online business to leverage local food shopkeepers.