Jacqueline Smith-Dubendorfer

Global Vice President Digital Partner Commerce


Jacqueline Smith-Dubendorfer heads up the newly established digital partner commerce team at adidas. Aiming to win share of wallet online through enhancing the digital consumer experience, they help retail partners – such as Footlocker, Zalando, DSG and JD Sports – accelerate their online businesses.

Having worked in the fields of events, licensing, sports marketing, retail and eCommerce, Jacqueline found her passion in the latter. Over the past 12 years, she has been shaping the digital journey at adidas. She co-led the digital transformation program and our DTC eCommerce business, and was responsible for the creation and delivery of the global digital brand commerce experience – “what the consumer sees”.

Jacqueline progressively executes adidas’ strategy of Creating the New, role-modeling agility in a rapidly changing world of digital wholesale by continuing to rise to new challenges. From the tennis court to the online market place, what keeps Jacqueline at speed is the core belief that sports has the power to change lives.