Jeroen Heslenfeld

Head of unwasted


Jeroen has experience within eCommerce, online marketing and corporate venturing within different industries. Ranging from furniture and electronics to FCMG. At PepsiCo Jeroen joined as founding member of the Future Brands team, responsible for the European launch of Drinkfinity. Currently Jeroen is heading Unwasted, a direct-to-consumer initiative with a sustainability angle. Focussing on growing the brand and business in the Netherlands and international expansion.

Jeroen has a Master’s Degree in Marketing Management, and a Bachelor’s Degree in Business Administration both at Tilburg University.