Juliana Souto Vidal

Head of eCommerce Marketing Zone Europe

AB InBev

Juliana has been at AB Inbev (ABI) for 7.5 years where she occupied various commercial and marketing positions. She joined the eCommerce World in 2020 to lead the ABI Amazon business at the start of the pandemic; responsible for assortment, price, supply, search and marketing strategies. After that she took leadership of eCommerce Marketing for Europe managing the team responsible for the activation of all ABI brands online (Corona, Budweiser, Stella Artois amongst others). This included the planning and execution of Budweiser FIFA World Cup™, ABI’s biggest ever campaign, across a range of eRetail partners. Recently she became Corona Senior Brand Manager for Europe responsible for the digital strategy & conversion of the brand across the different countries within the zone.