Kasper is leading the transformation of LEGO.com to become a brand lighthouse and strong commercial engine for the LEGO Group. He drives cross-functional initiatives and balances the need to invest in the foundation while innovating for the future. Kasper has a strong focus on creating an attractive D2C business that shoppers want to visit, and is on constant look-out for new opportunities to differentiate the company and improve the value-proposition. He leads a global team of 14 people, across Singapore, Denmark, UK and US.