Katharina is a Business Psychologist and Managing Director at Innovationbubble, specialising in identifying the emotional, non-conscious, and motivational drivers of individual and group behaviour.  Together with the Innovationbuble Team she has advised global brands such as Virgin Atlantic, Capital Group, Diesel, Alimera Sciences, Habito, Ada) in relation to finding the hidden psychological influences on retention, purchase decisions, engagement and trust and how brands build these insights into their communications, marketing and business strategies.
She has a great understanding of the strategies that can be applied to change organisations’ cultures and people’s behaviours as well as the importance of uncovering people’s conscious vs non-conscious behaviour.