Kelly Kowal

Chief Platform Officer


Kelly’s role is focused on leading her team to build revolutionary multi-channel eCommerce solutions and operating eCommerce sites for luxury brands and retailers. Kelly sits on the Farfetch Executive Board. She joined the company in 2010 to build and lead all digital marketing initiatives including customer acquisition, retention and engagement. Within her time at Farfetch, she has also led the international growth and development strategy, overseeing expansion and localisation for all markets. Kelly’s background is in internet marketing and eCommerce, with her experience spanning over 15 years.