As VP, Commercial, FARFETCH Platform Solutions, Kerem leads an international team driving growth and innovation for partners covering strategy, business development, project management, client services and performance marketing. Kerem’s team is responsible for platform partnerships with some of the luxury industry’s leading brands including CHANEL and Harrods. Previously, Kerem held roles at Harvey Nichols and Google. As Head of Digital Marketing at Harvey Nichols he led the launch of Rewards by Harvey Nichols. At Google, he set up and led their luxury fashion division managing key brands including Burberry, FARFETCH, NET-A-PORTER and Rolex.