Laura is an experienced customer centric head of eCommerce with an outstanding track record in trading, merchandising, marketing and customer proposition. She has a proven success in creating value add propositions and strong teams across a variety of retail sectors; and invaluable omnichannel digital, strategic and operational skills developed in best-in-class retailers. Over the past 15 years, Laura has achieved and supported growth by using customer insights to create a compelling customer experience with higher levels of satisfaction, adding new routes to market and driving increased customer awareness, acquisition and retention.