BYGGMAX is a leading home improvement and DIY building material retailer. Magnus is responsible for Personalisation, CX and CRO with the overall objective of strengthening the online SOB and growing online sales. Prior to joining BYGGMAX, Magnus was CRO Manager at Clas Ohlson, and he has a long history in eCommerce and digital development, with a background in Telenor, IDG, as well as his own business.