Martin leads Sony’s online business growth via consumer-focused marketing, branding and eCommerce development. With a portfolio of several diverse electronics product categories and having every online platform as a daily battlefield, including ATL/BTL as SoMe, UX, CRM, SEO, SEM, Influencer-, affiliate- and content marketing, he leads numerous teams of internal- and external specialists and other stakeholders to succeed in markets filled with strong competition. Passion and a Nordic approach to leadership are the main ingredients for his professional accomplishments, as well as always keeping up with technology- and consumer trends.