Mikael Lenneryd is heading up the Marketing departement at Apoteket AB, the leading pharmaceuticals retailer in Sweden. The role includes areas such as Marketing & Brand, eCommerce, Omni-channel, Loyalty program and the development of the app “Mitt Apotek”. In prior of this role, Mikael was working at Samsung Nordics in the field of Marketing Innovation with focus on consumer data, personalization, performance marketing, lifecycle strategy and loyalty program marketing.