CMO Northern Europe
Nicky Claeys is Domino’s Chief Marketing Officer for the Netherlands and Belgium. Nicky is responsible for the development and implementation of the marketing strategy to strengthen brand equity, grow store sales and increase customer counts. Her role also entails development of new products, driving profitable menu solutions and spreaheading digital customer-centric marketing innovations. Nicky has over 15 years of international experience in the fast-moving consumer goods and high-tech industries. Prior to joining Domino’s, Nicky held positions at Philips, including serving as Global Head Online Marketing at Philips Lighting, leading the sector’s digital transformation. Her USA experience includes serving as Head Brand Management North America at Sony Ericsson, helping to turn around the joint venture to profitability with innovative marketing programs. Nicky started her career as Technical Brand Manager at Procter & Gamble. Nicky holds a master in bio-engineering from the University of Ghent, Belgium; graduating Summa Cum Laude.