Peter Hartmann

Head of Digital Transformation


I like digital marketing, music and my family – not necessarily in that order. Got first interested in the metaverse when I read “Ready Player One” by Ernest Cline in 2014. It’s still a vision – but I believe we now have the right mix of technological advancements and societal acceptance to make it happen. With Facebook changing its name to Meta, investing $50 million and hiring over 10,000 people to build a metaverse, every company should be aware of the emerging business opportunities. I am a digital marketer with 9 years of experience in building digital capabilities at various companies.