Pim Spaanderman

Global eCommerce Director


Originally educated to be an Advertising ‘Mad Man’, Pim joined Internet giant Lycos in 2004 just after the Internet bubble had bursted.

After Lycos, Pim worked for 9 years in the Mobile Telco industry including 4 years where he ran a disruptive e-commerce start-up in the Belgian market.

Acting as a Digital Consultant in between, Pim nowadays is the Global Head of Ecommerce at TomTom. Running extensive online performance programs with a keen eye to continuously make smarter decisions based on data insights.

Throughout the last year Spaanderman build a disruptive Growth Marketing team to accelerate a data driven transformation of its business.