Reyes Eguilior Massó

Customer Service Manager

Alpargatas Europe

Reyes has worked at Alpargatas (owner of the worldwide leading flip flops brand Havaianas) for the past 10 years. As the head of Customer Service, she has developed and established the B2B and B2C Customer Service department, with a focus on best in class solutions and a customer centric approach. Taking care of over 15 direct markets in Europe, 30 distributors in MEA and an online business serving 32 countries, Reyes is leading the team through a digital transformation focused on being were the consumer is, facilitating purchase, enhancing CEX and adding value to the brand and buying experience.