Rob Feldmann



With an extensive background in Online Media, Music and Mergers & Acquisition, Rob Feldmann has been involved in BrandAlley since its inception in 2008.

Rob worked for News Corporation from 1998 in a variety of roles, starting as the CFO of its Global Music Group before moving into a Pan-European role as Mergers & Acquisitions Director providing financial, operational and strategic guidance.

In mid-2009 Rob became CEO of and under his leadership the business has achieved its position as the UK’s market leading fashion and homeware private sales site. Rob led an MBO of BrandAlley in January 2013 and continues to push the business forward with strong leadership and innovative ways of working, with the focus on being a “mobile first” company.

BrandAlley UK works with top designer and high-street brands including Burberry, Mulberry, Vivienne Westwood, Hugo Boss, Joseph, All Saints, Ralph Lauren, J Brand, Tommy Hilfiger, Ted Baker, Reiss, Vilebrequin, Aspinal of London, UGG and many more.

2018 was an exciting period growth at, with the business acquiring leading homeware and beauty etailer Achica. Similarly, in early 2019 acquired fashion etailer Cocosa. Customers now benefit from a full range of leading brands available on Achica, Cocosa and BrandAlley, with 15 new designer sales launching each day offering up to 80% off homeware, clothing, footwear, accessories, kids and beauty.

BrandAlley – the non-stop designer sale!