Robert’s professional guiding star is to enable people to get more out of each experience than the time they invest in participating. He has successfully delivered valuable digital experiences since the late 90s – first through digital design agencies, then large consultancies, and during the last decade in roles building attractive, multinational and high-performing experience design organisations. Robert has worked across multiple industries, including the retail sector, always with a view to cross-pollinate what he has learned across industries. In his current role, Robert is responsible for the delivery of digital experiences across all brands in the H&M Group.