Sayed has over 20 years of international experience garnered from working in various geographies and functions ranging from Information Technology, Customer Services, Supply Chain & Logistics, Marketing, and eCommerce. He has a passion for using technology in solving business challenges and improving the customer experience. He has worked with and consulted various multi-national and local businesses including Mothercare, DHL Express, Toyota, Ford Motor Company, HSBC, Arcapita Finance House, General Motors, the Dubai Customs Authority to name a few.

In his current role Sayed is responsible for the development of the digital strategy for the consumer business unit of Velcro Companies in order to connect with customers to the brand across all regions and markets.