Sofia holds a MSc in Business and has +20 years experience from retail/FMCG industry and leadership roles within multinationals Unilever and L’Oréal. She has led the transition from being Matsmart in Sweden to becoming the international brand Motatos and has so far taken eCommerce into four new markets: Germany, the UK, Denmark and Austria. She will tell you everything about what it means to stay true to the brand values, communicating with purpose driven audiences and executing on data driven strategies.