Vera Rensink works at bol.com since 2015. She started as a data analyst and since 2018, she works at the business development department. As a business developer, she is responsible for Voice at bol.com. Bol.com was one of the first retailers in the Netherlands to launch a voice application on the Dutch Google Assistant in July 2018. With a team, Vera works on the development of this bol.com voice application, with a focus on learning about the customers’ needs for this new channel and determining the future possibilities for bol.com in a conversational world.