Vicky Wragg is Head of Omnichannel Shopper Marketing for the UK & Ireland at Colgate-Palmolive. Her key responsibilities are creating the Omnichannel Shopper Marketing Strategy; engaging with Sales and Marketing on customer and consumer plans; collaborating with the Digital Transformation team on search and social; tailoring brand assets to target the right audience and managing the shopper budget. She leads a team of 5 who plan, create, execute and evaluate Omnichannel Shopper Marketing campaigns in all UK & Ireland customers, except Amazon. Vicky has been at Colgate for 15 years and previously worked at United Biscuits, Rank Hovis McDougall, Nestle Purina and Nestle UK. She specialises in Retail & Shopper Marketing, Category Management and Insights.