imagino provides a Customer Data Platform, which allows companies to connect, unify and activate their customer data, providing wonderful customer experiences. Data is essential. It serves your entire organisation. All functions. All teams. We don’t believe you should create another database of customer data to get value from it. You already have all the data you need. Leave it where it is. Draw on it when it’s required for the specific use case, and then write it back to where it came from when you’ve used it, with the appropriate updates. It’s about access to everything you need, and nothing that you don’t. These factors add up to a (greatly) reduced time to value. A lower initial investment, and faster returns.