Upp. ensures retailers sell more effectively & profitably through their marketing channels, using less resource. Upp.AI aligns with your retail goals, delivers your ROAS and automatically scales Google Shopping for you, whilst delivering unique actionable insights to your team. Upp. enables digital marketing teams to focus on driving strategy, by automating repetitive manual tasks and analysing the wealth of information that affects performance, providing a reliable source of income from your marketing channel. Our powerful AI/ML analyses data from the entire commerce ecosystem, then intelligently takes action on your campaigns in real-time, to capitalise on demand when it’s there and reduce waste when it’s not.