Paving the way with Big Data

According to a 2017 NVP study, only 37% of companies that are working towards being data-driven are achieving this successfully. This, despite 85% of companies following a data-driven strategy. How do you use big data in a smarter way and achieve a strong a sustainable data-driven approach to retail? What are the possibilities available to businesses that use their data correctly? How do you know where the line between data quantity and data quality lies? The possibilities in data are endless, especially when it lends itself to other technologies like IoT, AI, and and stock management. Many retailers are exploring how to optimise their data usage, create durable data pyramids, and harness the potential that using big data smarter offers.

Learn how retailers from different verticals are using data in a smarter way to optimise customer experience, to get a 360 degree view of their customers, to control stock and to exceed fulfilment expectations in an increasingly demanding environment.

Debate on “Supply chain managers need more data!” With Luke Kerr, Head of Supply Chain & Logistics, Gurit & Edward Osborne, Director, EJMO Associates at Savant Supply Chain

Keynote on capturing and leveraging data to improve your forecast planning with Thomas Pederiva, Vice President Supply Chain Management, Unitymedia at Savant Supply Chain

Panel discussion on Living the Data: Using data-based insights to accelerate digital transformation and embed a customer centric culture in the organisation with Alexander Wittkow – Lupus & Company, Simone Karweina – MYTOYS Group, Elena Bianchini – at Savant eCommerce Berlin

Keynote on the evolution from brand marketing to audience marketing: how Philips puts the customer at the centre through data-driven, audience marketing with Marco Roncaglio, Global Head of Brand Activation, Digital & CRM Philips at Savant eCommerce Amsterdam