Ever-growing marketplace competition

The Marketplace model is becoming increasingly popular in retail — Juniper Research reports that the marketplace economy led by sharing economy companies is set to double between 2017 and 2022, growing from US $19 billion to US $40 billion. Marketplaces challenge traditional retailers on price, reliability, convenience, assortment, speed, and often on the ease of returns. Retailers want to remain competitive, grow their local and international market share, and keep customers loyal in an environment where marketplaces strip away these traditional USPs. But how can retailers go about this? Should retailers refine their focus and create private labels, loyalty programmes, or exhilarating brand and customer experiences? If you’re interested in learning what other retailers are doing to combat the wear and tear effect of marketplaces, you can join one of the following Savant conferences:

From books to infinity and beyond!: A case study of Adlibris’ successful horizontal transformation – Henrik Oscarsson, Chief Operating Officer, Adlibris at Savant eCommerce Stockholm

From consumers to ambassadors: Becoming a customer-obsessed business that creates fans out of your consumers – Christina Elmarh, Global eCommerce manager, Trollbeads at Savant eCommerce Stockholm

Being David in a World of Goliaths: retailer workshop to explore where value propositions can lie in the face of marketplaces that strip away traditional USPs – Malte Dammann, Chief Customer officer, Mars Petcare & Kasper Brandi Petersson, Entrepreneur & Founder of Labfresh at Savant eCommerce Stockholm

Building a flexible supply chain for ever-changing markets – Senior Supply Chain executives from Farfetch, Maxima Latvija, Gurit and Klöckner Metals Europe will have an in-depth discussion about this at the Savant Supply Chain Congress Amsterdam