Retailers have been working on enhancing their omnichannel capabilities for years. However, customers are becoming increasingly demanding, putting pressure on the retail sector to think more in terms of seamless, digitally-enabled customer experiences. From this, we are seeing brands and retailers take the step into exploring how to truly blend the digital and physical channels. Ideas around the store of the future and the possibilities of the ‘phygital’ are being experimented with from well-known brands and retailers like Farfetch, Nike, Zalando, and Pro:Direct.
If you would like to learn more about how other brands and retailers across Europe are tackling the challenges around ‘Phygital’, and what experiments are ideas are currently being tested in the European landscape, you can join one of the following sessions at our upcoming events:
Keynote on the merging of two worlds: making sure you leverage the best of both the digital and physical in the retail proposition of the future Rutger Zonneveld, Retail Industry Leader & Member of the Board, Google at Savant eCommerce Amsterdam
Round tables on brainstorming the role of voice and conversational commerce in retail Rutger Zonneveld, Retail Industry Leader & Member of the Board, Google at Savant eCommerce Amsterdam
Keynote onChannels are for T.V: introducing unified commerce for stores of the future Marie-Theres Mangelsdorf, VP E-commerce, Tommy Hilfiger & VP Omnichannel Transformation, PVH at Savant eCommerce Berlin