A cookieless Future: How to market in the new decade
18th August 2020 : 11:00am (BST)
The rumors surrounding the demise of 3rd party cookies are no exaggeration. Privacy regulations requiring explicit consent have dealt this paramount marketing tool a slow death blow.
In this webinar we will discuss how to solve the industry challenge of identity resolution in a third-party cookieless environment. The future of digital marketing requires recognising your customer while ensuring user privacy and data security. Our speaker will illustrate how a universal ID can support intelligent retail.
Agenda
The long term implications of the demise of 3rd party cookies
How a universal ID helps improve the results of 3rd party cookies while conforming with GDPR
Why intelligent retail needs a universal ID in its marketing plans
Meet the Speaker
Stefan Blumenthal
Country Manager DACH Zeotap
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