A cookieless Future: How to market in the new decade

18th August 2020 : 11:00am (BST)

The rumors surrounding the demise of 3rd party cookies are no exaggeration. Privacy regulations requiring explicit consent have dealt this paramount marketing tool a slow death blow.
In this webinar we will discuss how to solve the industry challenge of identity resolution in a third-party cookieless environment. The future of digital marketing requires recognising your customer while ensuring user privacy and data security. Our speaker will illustrate how a universal ID can support intelligent retail.


Agenda

 

  • The long term implications of the demise of 3rd party cookies
  • How a universal ID helps improve the results of 3rd party cookies while conforming with GDPR
  • Why intelligent retail needs a universal ID in its marketing plans

Meet the Speaker

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