(Image Source: Parcel Monitor)
Keeping up with customer demands and fulfilling orders efficiently is a challenging task for any retailer, especially during the weeks leading up to Black Friday, Cyber Monday (BFCM) weekend. After all, the holiday season is the time of year when customers are on a lookout for good deals, which explains why most businesses see the biggest boost in sales around this period.
Retailers must stay up to date with consumer needs and industry trends as the holidays approach. With this in mind, our media partner, Parcel Monitor, has taken a closer look at what consumers are anticipating this upcoming peak season. Key highlights of their article include:
- 52% of consumers are willing to make more purchases in the presence of a comprehensive free returns policy.
- Price of products, availability of free shipping and customer reviews are the 3 most significant factors influencing purchase decisions.
- 24% of Gen Z shoppers are buying less online than they did back in 2020.
Check out the full article here to find out more!
