Curious about the journey to becoming a leader in eCommerce and digital business? Read below as Seb Bardin, Digital Marketing & e-Commerce Leader from The Coca Cola Company, shares insights into their career path and why they’re speaking at Savant eCommerce London 2024.
Tell us about your career so far. How did you get to the eCommerce & Digital business
Digital wasn’t just a calling for me; it was a spark that ignited a career. For over 15 years, I’ve nurtured that spark into a blazing fire, growing from a passionate enthusiastic teenager creating websites in HTML to a seasoned leader driving brand growth and sales across e-commerce.
My professional journey began at Amazon then I moved to brands like Shell, Sony and Unilever that had the desire and need to join the digital transformation journey to be competitive, to drive more sales and marketing efficiencies. Each experience fuelled my entrepreneurial spirit, teaching me to prioritize customer-centricity and creative disruption to deliver award-winning campaigns and double digital e-commerce sales growth.
For me, e-commerce is about connecting brands with shoppers directly. The dynamic dance of data, experience, personalization at scale and the endless potential for innovation to drive and be directly accountable for actual business outcome.
What made you decide to speak at Savant eCommerce London event
I’m thrilled to be taking the stage at Savant eCommerce London 2024! As a passionate digital and e-commerce leader, I thrive on exploring the dynamic world of online customer experiences and driving brand growth. But my excitement goes beyond just my own journey as I’m keen to share my knowledge and insights with the broader marketing community. I hope to empower my peers with actionable insights and fresh perspectives and that they leave the event not just inspired, but equipped to transform their strategies into tangible results.
As Seb and fellow industry leaders converge at our Savant eCommerce London 2024 event, it’s an unmissable opportunity to connect, collaborate, and gain valuable insights. Join us at one of our upcoming Savant eCommerce events and be part of this dynamic gathering of innovators and visionaries. Don’t miss out on the chance to elevate your eCommerce journey alongside Seb and others alike!
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